Gallery

Why a Gallery is a “Must-Have”
Proof of Craftsmanship: Anyone can buy a nice camera and take a photo of a sample board. Showing a finished room proves you can handle transitions, radiator pipes, and skirting boards—the “fiddly” bits where cheap installers fail.
Contextual Selling: A customer might like “Grey Laminate,” but they fall in love with “Grey Laminate in a sun-drenched Victorian bay window.” It helps them visualize the product in a real home.
SEO Goldmine: This is where your idea of a Title and Description shines. By describing the job, you naturally rank for local search terms (e.g., “Engineered Oak installation in [City Name]”).


1. Use “Anonymized” Project Titles
Instead of “The Smith Residence in Highwood,” use descriptive, SEO-friendly titles:
Modern Herringbone Refurbishment – West End

2. Focus on the Technical Narrative
In your paragraph about the floor, talk about the challenge and the solution.
“The subfloor here was uneven, so we used a self-levelling compound before laying the 18mm solid walnut. The client wanted a seamless flow into the kitchen, so we used custom threshold strips.” This shows expertise without naming names.

3. Leverage the “Specs” Table
For every gallery entry, include a small table of technical details. This helps with “informed” customers: